I found my why

In my own experience, intention has given me the most momentum. The resources I need for a clear and specific goal often come with speed. “I want money” is vague. “I need 800k to buy a MacBook so I can start DJing” creates urgency, clarity, emotional attachment, and measurable direction.

Your why should be an innate desire. It should be coming from the inside. It shouldn’t be things you want because they are trendy or things you want out of envy or covetousness.

When your desire is coming from your heart, your drive to keep going becomes sustainable. The creative force within you becomes as elastic as you can possibly stretch.

When I started Nirvana, I didn’t start a bookstore, I didn’t start a gift store. In fact, the very first product I launched ended up becoming one of my least sold products. And money wasn’t even on the table for me. I wasn’t considering what would get me paid the most. If I was, I wouldn’t take out time to design and print affirmation cards, something I had to explain to everyone, including my mum, what it was used for, and it seemed like no one had any need for it. But zero interest and sales didn’t discourage me because I knew my why, and my why kept me going.

I wanted to have a business that offered emotional comfort, inspired growth, and mental wellbeing. Firstly, because I needed all of that myself, and I would like to offer it to people like me. So when I found my why, I kept figuring out ways to put it into expression. It wasn’t about the affirmation cards, it wasn’t about the books, it was about something deeper.

And it’s still not about money because I’m yet to have that, so this is not a success story. I’m just explaining how my why has given me a full life and something to live for. I’m not competing, I am not copying, I am simply letting the why lead me. And it has led me to you, it has inspired me to give you something to read, something to reflect on, and I hope you find your why too.

The Thin Line Between Subjectivity and Influence

My generation has access to a lot of resources, and even with all the edge that comes with, it has made us increasingly lazy, especially mentally. Our definition of success, beauty, good fashion sense, and even down to our personality, is often influenced by external cues. We stopped dreaming. We stopped using our own imagination. We chase the noise just to find emptiness. We get out of secondary school, go into uni because we are supposed to. We spend our prime studying what our parents deem fit in most cases, or we take on career paths for prestige, social validation, and ego. And I’m not saying my why is the ultimate why, or better than anyone else’s, but I’m simply suggesting that we only pursue things that we truly want, and we should have conscious reasons for wanting them.

Your definition of success can be complete chaos to someone else.

Reading isn’t the only way to be educated.
The gym is not the only place to acquire physical strength and fitness.
In the right eyes, your brown teeth is cute as long as it’s healthy and clean.

It is okay to find your path, love what you love, and allow your why to lead you.